Content Marketing Specialist
Blabu.com was created in January 2019 by three experienced founders. We are changing the traditional ways of learning and practicing English. After 13 months, we are a team of 15 people based in Prague, we got 100+ tutors all around the world and 5000+ calls with an unbelievable rating of 4.94* out of 5. This shows us that Blabu is a real game-changer in language education. Blabu.com is open more than 100+ hours per week and we aim to be open 24/7 for all people around the world. We got hundreds of paying and returning customers.
We need your help to scale Blabu's impact and take it to the next level. Calling all talented marketers with love of writing texts, storytelling, combined with analytical minds and natural curiosity! The ideal candidate can write and edit content in English and Czech (or Polish).
Acquisition & Retention
You will be responsible for helping to fuel the growth and performance of our global marketplace via all viable and available marketing tools. Bringing users into the Blabu app to try it out is one thing, but making sure they stick around and become hooked on the service is another. Data-driven and creative communication with our students through e-mail and other owned channels are central to this task.
You will be working closely with available data to drive the adoption and usage of the service. We need to move quickly, test ideas and evaluate our progress. You will be responsible for regular mailings, social media content and other content on our website. Blabu.com has the potential to become a love brand with our highly positive feedback both from students and tutors. We are looking for someone who will make our content closer to students' hearts.
Create regular content for our mailing campaigns, pop up notifications
Can effectively manage an editorial calendar and ensure timely publication
Follow industry-related news and generate ideas about trending topics
Collaborate with other teams to prioritize content topics
Keep close to social media content creation
Collaborate with graphics-responsible on relevant graphics
Manage and maintain social media content
Develop the core structure and scenarios around user development – from free to paid products and high-frequency usage
Deploy and maintain messages and on-going A/B tests around them
Keep close cooperation with the acquisition team in regards to nurturing and evaluating the acquired students
Master your craft + gain new superpowers: Everyone here wears multiple hats. This is a new position in the company where you can use your creativity and come up with new ideas/initiatives
Experience and skills:
Smart and open-minded
Fully English proficient (Prague expats are welcome!), fluent Czech or Polish is a plus
Proven experience in content marketing or in a similar role
Portfolio of published articles/texts, along with a description of the strategy behind them
Experienced in e-mailing or other direct-to-consumer communication (2+ years)
Experienced with Intercom is a plus (our main content marketing tool at the moment) or other similar tools
Familiarity with SEO guidelines and keyword research tools is a plus (e.g. Moz, Google keyword planner, etc.)
Available for part-time/full-time cooperation in our Prague offices
What is Blabu?
Our goal is to connect anyone in the world instantly within 30 seconds with an native English speaker without prior reservation, giving anyone the chance to practice English flexibly even with short calls starting on 15 minutes. Anywhere, anytime, instantly.
Blabu steps in where traditional language education fails.
We help people to start speaking English, which they have already learned, but never got a chance to take a step towards active fluency.
We’re looking for a person who is ready to join a 1-year old startup with experienced founders. Finances for the project are secured and we’re located in cool, dog-friendly offices in Karlin. Start asap.
Send a message to Eva Peterkova (email@example.com) with your CV, a short description about why you are interested in working at Blabu and what makes you a good fit.
Get in Touch